The Google Analytics integration block allows you to track a Google Analytics event at a given moment in your flow.
When your flow contains a Google Analytics block, under the hood it:
- Initialize GA and track a "Page view" event on page load.
- Track the event if any when the block is executed.
Track conversions with Google Ads
To track conversions for your Google Ad, you can add a Google Analytics block whenever you'd like to trigger the conversion event with the following properties:
- Event action: conversion
- Send to: <YOUR_AW_ID>
- Value (optional): a number to quantify the conversion
Troubleshooting
To help you debug how your Google Analytics behaves, I suggest you add the Google Analytics Debugger extension to your browser.