Calculate the ROI of your WhatsApp marketing campaigns instantly. Input your marketing metrics, campaign parameters, and costs to see projected revenue, profit, and funnel conversion rates. Compare WhatsApp ROI with your existing marketing channels.
Cost Summary
Campaign ROI
+2750.0%
Your WhatsApp campaigns are profitable
Net Profit/Month
₹6,87,500
Revenue per Message
Rs. 17.81
40,000
Messages Sent
38,000
Opens (95%)
5,700
Clicks (15%)
285
Conversions (5%)
Funnel Progression
Revenue Comparison
Cost per Conversion
₹88
Cost per 1000 Messages
₹500
Monthly WhatsApp Revenue
₹7,12,500
Monthly WhatsApp Cost
₹25,000
For every Rs. 1 spent on WhatsApp marketing, you get Rs. 28.50 in return.
Ready to boost your marketing ROI?
Start using WhatsApp Business API to reach your customers where they are.
Real-time ROI calculation
Campaign funnel visualization
Revenue per message metrics
Cost per conversion tracking
Comparison with current channels
Multiple campaign frequencies
Customizable engagement rates
Indian Rupee formatting
No signup required
Calculate ROI for promotional campaigns, abandoned cart recovery, and product launches.
Evaluate WhatsApp as a direct sales channel compared to paid advertising.
Show clients projected ROI before starting WhatsApp marketing campaigns.
Decide if WhatsApp marketing is worth the investment for your business size.
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Make data-driven decisions for your marketing budget
Calculate potential returns before investing in WhatsApp marketing campaigns.
Visualize your campaign funnel from messages sent to conversions achieved.
Track cost per conversion and revenue per message for optimization.
Compare WhatsApp ROI with your existing marketing channels.
Understand how subscriber growth impacts your marketing returns.
Find the optimal campaign frequency and spending for maximum ROI.
Calculate your WhatsApp marketing ROI in 4 steps
Enter budget, conversion rate, AOV
Set list size, frequency, rates
Per-message and platform fees
See profit, funnel, comparison
| Metric | SMS | ||
|---|---|---|---|
| Open Rate | 95-98% | 20-25% | 90% |
| Click-Through Rate | 15-20% | 2-5% | 5-10% |
| Conversion Rate | 3-10% | 1-2% | 2-3% |
| Cost per Message | Rs. 0.30-0.80 | Rs. 0.01-0.05 | Rs. 0.15-0.25 |
| Response Time | Minutes | Hours-Days | Hours |
While WhatsApp has higher per-message costs, the significantly better engagement rates often result in better overall ROI for promotional campaigns.
WhatsApp Business API charges different rates based on message category:
Marketing Messages
Promotional content, offers, product updates. Highest cost tier (Rs. 0.60-0.80/msg).
Utility Messages
Order updates, shipping notifications, payment reminders. Medium cost (Rs. 0.30-0.40/msg).
Authentication Messages
OTPs and verification codes. Lowest cost tier (Rs. 0.15-0.25/msg).
Service Messages
Customer support responses within 24hr window. Free of charge.
More free tools for your business
Get started with WhatsApp Business API and automated marketing campaigns with Edesy.
Common questions about WhatsApp marketing ROI
WhatsApp marketing ROI is calculated as: ((Revenue from WhatsApp - Total WhatsApp Costs) / Total WhatsApp Costs) x 100. Our calculator factors in message costs, platform fees, open rates, click-through rates, and conversion rates to give you accurate projections.
A good WhatsApp marketing ROI typically ranges from 200% to 500%. This means for every Rs.1 spent, you get Rs.2 to Rs.5 back. WhatsApp campaigns often outperform email and SMS due to higher open rates (95%+) and engagement.
WhatsApp marketing costs include: per-message costs (Rs.0.30-0.80 depending on category), WhatsApp Business API platform fees, and optional automation tool subscriptions. Template messages for marketing typically cost more than utility messages.
WhatsApp messages have an average open rate of 95-98%, compared to 20-25% for emails. This high engagement is because WhatsApp is a personal messaging app that users check frequently throughout the day.
With official WhatsApp Business API, you can send unlimited messages to opted-in customers. However, you need to maintain quality - Meta tracks your messaging quality and can reduce your limits if spam rates are high.
WhatsApp marketing typically outperforms email in open rates (95% vs 20%), click-through rates (15-20% vs 2-5%), and response times (90% of messages read within 3 minutes). However, costs are higher per message, so ROI depends on your conversion rates.
WhatsApp marketing conversion rates typically range from 3-10%, significantly higher than email (1-2%) or SMS (2-3%). Product-focused campaigns with clear CTAs and limited-time offers tend to perform best.