On our platform, Indian businesses mostly use AI voice agents for short outbound calls in Hinglish or a regional language. About four in five paid minutes are outbound campaigns, the typical campaign call lasts around half a minute, and the most common jobs are payment reminders, collections, civic and survey calls, admissions and appointment reminders. Hinglish is the most used language, with Telugu close behind. Below is what the aggregated data shows, and what it means if you're planning your first deployment. No customer is identified; all figures are rounded.
Start with the use case most businesses start with: Try Edesy free — Rs 50 free credit, no demo needed.
1. Outbound dominates
About four out of five paid minutes are outbound: the business calls a list. Inbound (a receptionist answering calls) is real but smaller, concentrated in clinics, hospitals and after-hours cover.
What it means: most value comes from calls your team should make but doesn't have time for. See run an AI calling campaign to 10,000 contacts.
2. Calls are short
The typical campaign call lasts around 30 seconds. Reminders, confirmations and one-question surveys don't need more.
What it means: your opening line is most of the call. Say who's calling and why in one sentence and ask a question within ten seconds. See designing for 30-second AI calls.
3. Five use cases account for most usage
| Use case | Typical industries |
|---|---|
| Payment, EMI and fee reminders | NBFCs, microfinance, schools, utilities, subscriptions |
| Collections and recovery | Lenders, collection agencies |
| Civic, political and research surveys | Municipal bodies, survey firms |
| Admissions and course follow-ups | Coaching institutes, colleges, publishers |
| Appointments and follow-ups | Hospitals, clinics, diagnostic labs |
COD confirmation, lead qualification, real estate site visits and HR calls follow.
4. Languages: Hinglish first, Telugu close behind
Among paying customers, the most-used languages are, in order:
- Hindi-English (Hinglish)
- Telugu
- English
- Hindi
- Gujarati-English
- Tamil-English
- Kannada, Bengali and others
Notice that bilingual modes beat pure languages: Hinglish is used far more than pure Hindi. See which Indian languages businesses use for AI calls and Hinglish vs pure Hindi.
5. Most start small
Most businesses start with a pilot of a few hundred calls on one use case, listen to recordings, fix the script, and then scale the same agent. The businesses that scale fastest pick one outcome (payments promised, visits booked, surveys completed) and measure it from day one. See the first week of a new AI voice agent.
6. WhatsApp is the most requested add-on
The single most requested combination in our lead notes is a WhatsApp message after the call: a confirmation, link or document. See WhatsApp follow-up after an AI voice call.
What this means for you
- Start outbound unless your main pain is missed inbound calls.
- Keep calls short and focused on one action.
- Use a bilingual mode that matches how your customers actually speak.
- Pilot on one use case, measure one outcome, then scale.
Try the most common setup
Create a free account, pick a reminder template in Hinglish or your regional language, and run 50 calls. Planning something larger? Talk to us.