A comprehensive comparison of two leading CRM platforms to help you make the right choice
Salesforce is the enterprise powerhouse with unmatched customization and scalability, while HubSpot offers an easier-to-use platform with a generous free tier. Choose Salesforce for complex enterprise needs; choose HubSpot for SMBs wanting quick wins.
Side-by-side feature comparison
Feature | Salesforce | HubSpot |
|---|---|---|
Free Plan | ||
Starting Price | $25/user/mo | Free |
Enterprise Features | Comprehensive | Good |
Ease of Use | Complex | Easy |
Customization | Unlimited | Limited |
Marketing Tools | Pardot (separate) | Built-in |
App Marketplace | 5,000+ apps | 1,000+ apps |
AI Features | Einstein AI | Basic AI |
Mobile App | Excellent | Good |
Support | Tier-based | All tiers |
Compare plans and pricing tiers
Starter
$25/user/month
Professional
$80/user/month
Enterprise
$165/user/month
Unlimited
$330/user/month
Free
$0
Starter
$20/user/month
Professional
$100/user/month
Enterprise
$150/user/month
Pros
Cons
Pros
Cons
Recommendations based on your specific needs
Enterprise with complex workflows
Salesforce's unlimited customization handles any complexity
SMB starting with CRM
HubSpot's free tier and ease of use gets you started faster
Marketing-driven business
HubSpot's native marketing tools are superior
Sales-heavy organization
Salesforce's sales cloud is unmatched
Budget-conscious startup
HubSpot's free plan offers real value
Heavily regulated industry
Salesforce has stronger compliance features
Choose Salesforce if you're an enterprise needing maximum customization and have the budget and resources for complex implementation. Choose HubSpot if you're an SMB wanting to get started quickly with marketing automation and prefer an intuitive interface.
Our AI products work with both Salesforce and HubSpot. Automate lead qualification, customer calls, and workflows regardless of which CRM you choose.
AI Voice Assistant for Salesforce
AI Voice Assistant for HubSpot
AI Chatbot integration for both CRMs
Workflow automation connecting either platform
Common questions about this comparison
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