White-label voice AI is profitable when the minutes you resell, times your client rate, comfortably exceed the plan price. Edesy's two public partner plans are ₹40,000/month with 10,000 minutes, or ₹2,00,000 one-time with 50,000 minutes and a dedicated server. At an example client rate of ₹7/min, the monthly plan breaks even at roughly 5,715 minutes.
If you are still deciding whether to resell at all, start with white-label AI voice agents for agencies, which covers positioning and what to look for in a provider. This post is only the money: costs, break-even, client pricing and where margin leaks.
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The two plans side by side
All prices are ex-GST (18% GST is added).
| Monthly partner plan | One-time partner plan | |
|---|---|---|
| Price | ₹40,000 per month | ₹2,00,000 one-time |
| Minutes included | 10,000 per month | 50,000 |
| Cost per included minute (if fully used) | ₹4.00 | ₹4.00 |
| Server | Shared platform | Dedicated server |
| Commitment | Month to month | Upfront |
| Best for | Agencies building a client base | Agencies with steady volume |
The per-minute cost of included minutes is the same ₹4.00 in both plans only if you use all of them. That "if" is the whole business. Confirm overage terms and telephony with the partner team before you quote clients, and price telephony as its own line.
What you get in the partner portal
The economics only work if you can run many clients without hand-holding each one. The portal is built for that:
- Client workspaces, one per client, with agents, numbers and call history kept separate.
- Credit allocation from your organisation's pool to each client.
- Client rate or markup per workspace, with margin checks so a client cannot be set below your cost.
- Margin dashboard showing what each client earns you.
- Brand settings: your name, logo, colour and support email, plus a custom domain.
- Two billing models: agency collects, or platform collects.
Your clients get the same product as direct customers: three ways to build an agent, the template gallery, campaigns, post-call extraction and workflows.
Break-even math
Break-even minutes = plan price ÷ your client rate per minute.
These are worked examples with example client rates, not recommended prices.
| Example client rate | Monthly plan break-even | One-time plan break-even |
|---|---|---|
| ₹6/min | 6,667 min/month | 33,334 min |
| ₹7/min | 5,715 min/month | 28,572 min |
| ₹8/min | 5,000 min/month | 25,000 min |
| ₹10/min | 4,000 min/month | 20,000 min |
For context, a direct customer pays ₹6/min on pay as you go and from ₹4/min on the larger plans and credit packs (see pricing). Your client rate has to be justified by what you add on top: setup, script writing, integrations, reporting and support in the client's language.
Worked example: monthly plan
An agency has three clients on the monthly plan, all at an example rate of ₹7/min:
| Client | Minutes per month | Revenue at ₹7/min |
|---|---|---|
| Clinic chain, appointment reminders | 4,000 | ₹28,000 |
| Real estate developer, lead calls | 3,500 | ₹24,500 |
| D2C brand, COD confirmation | 2,000 | ₹14,000 |
| Total | 9,500 | ₹66,500 |
Plan cost ₹40,000. Gross margin before telephony and staff: ₹26,500, about 40%. The 9,500 minutes fit inside the 10,000 included.
Now the bad month: the D2C client pauses during a sale freeze. Minutes drop to 7,500, revenue to ₹52,500, margin to ₹12,500. The plan price does not drop. Utilisation is the main risk on the monthly plan.
Worked example: one-time plan
An agency with steady volume buys the one-time plan and sells at an example ₹7/min. If it resells all 50,000 minutes, revenue is ₹3,50,000 against ₹2,00,000 paid, a gross margin of ₹1,50,000. The dedicated server also helps when you are quoting larger clients who want capacity that is not shared.
The risk here is time: the margin arrives only as the minutes are used. Model how many months it takes your current clients to use 50,000 minutes before you commit.
Where agency margin leaks
- Unused included minutes. Sell to fill the pool. A pilot client at 300 minutes a month does not move the numbers.
- Telephony priced in. Quote telephony as a separate line so carrier cost changes do not come out of your margin.
- Premium voices. If a client wants a premium or cloned voice, those add-on costs (for example ElevenLabs or a custom voice) should be priced through to them.
- Setup time. Build each client from a template and use Copilot to draft and edit agents by chatting, rather than writing every prompt by hand.
- Testing time. Use test scenarios and evals so a script change for one client does not need a day of test calls.
- Short calls. Billing uses a 60-second pulse. A reminder campaign of 20-second calls bills full minutes, so price per call or per billed minute, not per talk-time minute.
Which plan first
Most agencies start monthly, prove they can keep at least 6,000 to 7,000 minutes a month busy across clients, then move to the one-time plan when volume is predictable. If you are below that today, run your first clients on a direct plan, learn the delivery work, and switch when the numbers above clearly work.
For setup questions, see the docs and the workspace guide.