SES

Amazon SES is quite possibly the most cost effective email service available. If you are sending high volumes of emails it is highly recommended, but it does require some extra setup.

Setup

Requesting Approval

Once you are ready to use SES you must request approval to send emails in production. In general it is recommended you try and request access earlier than later as you may be denied. The process usually does not take longer than a day, but providing lots of context is important.

To request access, do the following:

1. Navigate to the AWS SES portal
2. On your account dashboard you should see an alert informing you that your account is in sandbox mode. Hit the Request Production Access button.
3. Fill out the form with the details of your product and submit. The more details the better as it will improve your chances of being approved.

Outbound

Create Verified Identity

1. From the SES portal, navigate to Verified Identities
2. Click Create Identity
3. In general for Edesy Email you will want the flexibility of sending emails from any address, so we recommend picking the Domain entity type.
4. Next, enter the domain you want to use for sending emails. In general it is recommended that you use a subdomain to prevent your primary emails reputation score (which may house your company emails) being affected by any marketing or transaction emails you send.
5. Follow the instructions on how to verify your domain as well as setup DKIM for email security.
6. Hit create. Once created, SES will verify your domain to make sure it is setup correctly.

Setup Integration

1. Navigate to IAM in the AWS portal
2. Go to Users and hit Create User
3. Pick a random username for your user and hit Next
4. If you have existing groups that cover the permissions necessary use that, otherwise select Attach policies directly under Permission Options
5. Search for AmazonSES and select AmazonSESFullAccess from the list
6. Hit Next and then Create User
7. Navigate to your newly created user and then to the Security Credentials tab
8. Under Access Keys hit Create Access Key
9. From the provided best practices list, pick Application running outside AWS and hit Next then Create Access Key
10. Save the provided access key and secret access key
11. Open a new window and go to your Edesy Email project settings
12. Navigate to Integrations and click the Add Integration button.
13. Pick Amazon SES from the list of integrations and enter the Access Key Id (access key) and Secret Access Key in the provided fields.
14. To determine your region, navigate back to SES and look at the URL bar. The first part before console.aws.amazon.com is your region (i.e. us-east-1). Enter the region in the appropriate field.
15. Hit save to create the provider.

Inbound

Email sending is not the only important part, you also need to keep track of things like email opens, clicks, unsubscribes, bounces and complaints. Edesy Email automatically takes care of opens, clicks and unsubscribes for you, but bounces and complaints require notifications from SES.

To setup inbound notifications, do the following:

1. Open the Amazon SNS console and choose Topics.
2. On the Topics page, choose Create topic.
3. In the Details section of the Create topic page, choose Standard for type and provider a name.
4. Choose Create topic
5. From the Topic details of the topic that you created, choose Create subscription
6. For Protocol, select HTTPS and enter the Edesy Email SES unsubscribe URL for your provider (which can be found on the provider details screen)
7. Hit save
8. Navigate to the SES console and choose Verified identities
9. Select your previously created identity and go to the Notifications tab.
10. Disable Email feedback forwarding
11. Under Feedback notifications, hit Edit
12. For Bounce feedback and Complaint feedback select the SNS topic you previously created and check the Include original email headers checkboxes.
13. Hit save changes and you are all set!