Store Audit Tool Guide
Perform a comprehensive audit of your e-commerce store to identify issues and optimization opportunities.
How to Use
Step 1: Enter Store URL
- Main website URL
- Works with any platform
- No login required
Step 2: Select Audit Types
- SEO audit
- UX/Conversion audit
- Technical audit
- Mobile audit
- Performance audit
Step 3: Review Results
- Issues categorized by priority
- Specific recommendations
- Implementation guidance
- Progress tracking
Audit Categories
SEO Audit
On-Page Checks:
| Element | What We Check |
|---|---|
| Title tags | Length, keywords, uniqueness |
| Meta descriptions | Length, CTAs, uniqueness |
| H1-H6 structure | Hierarchy, keyword usage |
| Image alt text | Presence, descriptiveness |
| URL structure | Clean URLs, keywords |
| Internal links | Navigation, crawlability |
Technical SEO:
- Sitemap presence
- Robots.txt
- Schema markup
- Canonical tags
- Mobile-friendliness
- Page speed
UX/Conversion Audit
Navigation:
- Menu clarity
- Search functionality
- Category structure
- Breadcrumbs
Product Pages:
- Image quality
- Description clarity
- Price visibility
- CTA prominence
- Trust signals
Checkout:
- Number of steps
- Guest checkout
- Payment options
- Error handling
- Progress indicators
Technical Audit
Performance:
- Page load time
- Time to first byte
- Core Web Vitals
- Image optimization
- Code minification
Security:
- HTTPS enabled
- SSL certificate
- Security headers
- Payment security
Code Quality:
- HTML validation
- CSS issues
- JavaScript errors
- Broken links
Audit Checklist
Homepage
- Clear value proposition
- Primary CTA visible
- Navigation intuitive
- Load time <3 seconds
- Mobile responsive
- Trust signals present
- Search prominent
Category Pages
- Filter options work
- Sort options available
- Product count shown
- Pagination works
- Quick view available
- Prices visible
- Images load fast
Product Pages
- Multiple images
- Zoom functionality
- Price clear
- Add to cart visible
- Inventory status
- Shipping info
- Returns policy
- Reviews displayed
- Related products
Checkout
- Cart editable
- Guest checkout
- Progress indicator
- Address autocomplete
- Multiple payment options
- Order summary visible
- Security badges
- Clear error messages
Priority Framework
Critical (Fix Immediately)
- Site not loading
- Checkout broken
- Security issues
- Mobile not working
- Major broken links
High Priority (This Week)
- Slow page load >5s
- Missing meta tags
- No SSL certificate
- Cart abandonment issues
- Navigation problems
Medium Priority (This Month)
- Image optimization
- Content gaps
- Minor UX issues
- Schema markup
- Internal linking
Low Priority (Backlog)
- Minor design tweaks
- Advanced SEO
- A/B test ideas
- Feature additions
Performance Benchmarks
Page Speed
| Metric | Good | Needs Work | Poor |
|---|---|---|---|
| FCP | <1.8s | 1.8-3s | >3s |
| LCP | <2.5s | 2.5-4s | >4s |
| CLS | <0.1 | 0.1-0.25 | >0.25 |
| TTI | <3.8s | 3.8-7.3s | >7.3s |
Mobile
| Metric | Target |
|---|---|
| Mobile score | >90 |
| Touch targets | >48px |
| Font size | >16px |
| Viewport set | Yes |
Common Issues Found
SEO Issues
-
Duplicate content
- Solution: Canonical tags
- Priority: High
-
Missing meta descriptions
- Solution: Add unique descriptions
- Priority: Medium
-
Slow load time
- Solution: Optimize images, caching
- Priority: High
Conversion Issues
-
Complex checkout
- Solution: Reduce steps
- Priority: Critical
-
Hidden costs
- Solution: Show shipping early
- Priority: High
-
No guest checkout
- Solution: Add guest option
- Priority: High
Technical Issues
-
No HTTPS
- Solution: Install SSL
- Priority: Critical
-
Broken links
- Solution: Fix or redirect
- Priority: Medium
-
Large images
- Solution: Compress images
- Priority: Medium
After the Audit
Creating an Action Plan
- List all issues by priority
- Estimate effort for each fix
- Assign owners if team
- Set deadlines by priority
- Track progress weekly
Measuring Impact
- Track conversion rate
- Monitor page speed
- Check search rankings
- Review user feedback
- Re-audit monthly
Related Tools
- Shopify Store Analyzer - Shopify-specific
- E-commerce Metrics Calculator - Track KPIs
- Shopify Store Valuation - Value assessment