Integration

WhatsApp Business API Integration

Run your AI agent on WhatsApp through the official WhatsApp Business API. This page covers the technical side of the connection: phone number setup, template messages, the 24-hour customer service window, interactive messages, media and handing a chat to a human.

Integrates with the tools you already use

ShopifyAmazonStripeSlackNotionVercel

What the WhatsApp Connection Supports

Built around how the WhatsApp Business API actually works

Two-way Conversations

Customers message your business number and the agent replies in the same thread, with the conversation history available for context.

Template Messages

Outbound messages such as reminders and order updates use templates approved by Meta. The agent fills in the variables and sends them on your trigger.

24-hour Service Window

Inside the window after a customer's last message, the agent replies freely. Outside it, the agent uses an approved template to re-open the conversation.

Buttons and Lists

Quick-reply buttons and list messages let customers pick a slot, an order or an option with one tap instead of typing.

Media Handling

The agent can receive photos, PDFs and voice notes, such as a damaged-product photo or a KYC document, and send documents like invoices back.

Human Takeover

Your team can take over any chat from the agent and hand it back, with the full thread visible to whoever is replying.

Getting Connected

What the WhatsApp setup involves

Prepare a Business Number
Use a phone number that is not active on the regular WhatsApp app, and have your Meta Business account ready for verification.
Connect Through a Provider
The number is registered on the WhatsApp Business API, either directly with Meta or through a provider such as Twilio.
Submit Templates
Write the outbound templates you need, such as reminders or order updates, and submit them for Meta approval.
Configure the Agent
Attach your agent's knowledge, actions and hand-off rules to the WhatsApp channel.
5
Test and Go Live
Test inbound chats, templates and takeover on a test number, then switch on for customers.

What Flows Between WhatsApp and the Agent

Data the agent reads from and sends to WhatsApp

Inbound messages

Text, button replies, list selections, images, documents and voice notes from the customer.

Outbound replies

Free-form replies within the 24-hour window, and approved template messages outside it.

Opt-in status

Whether a contact has opted in to receive messages, which you capture on your website, checkout or forms.

Delivery status

Sent, delivered and read receipts for outbound messages, available for reporting.

Conversation context

Previous messages in the thread, used by the agent so customers do not repeat themselves.

Hand-off events

When a human takes over and when the chat returns to the agent.

What the Conversations Look Like

Illustrative examples showing template re-engagement and an interactive reply.

Template outside the 24-hour window

Illustrative example

English

Hi Rahul, your service appointment is due next week. Tap a button below to choose a day.

Approved template message

[Tapped: Tuesday]

Tuesday works. Morning or afternoon?

Window re-opened, free-form replies allowed

Morning

Booked for Tuesday at 10:00 am. You will get a reminder the day before.

Booked through buttons and replies

Customer asks for a person

Illustrative example

Hinglish

Mujhe kisi insaan se baat karni hai

Sure, I am connecting you to our team now. They can see this chat, so you will not need to repeat anything.

Chat taken over by support team

WhatsApp Integration FAQ

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Freeforever
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Business
$199/ month
For teams needing voice AI and more agents
  • 20 AI Agents
  • 25,000 conversations/month
  • All channels (Voice, WhatsApp, Web)
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