Connect SAP CRM with WhatsApp to sync business partners, export conversations to SAP records, and run WhatsApp campaigns from SAP Marketing segments.
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What you get with WhatsApp CRM for SAP CRM
Sync WhatsApp contacts with SAP Business Partners. Map customer master data including partner roles, addresses, and communication preferences across both systems.
Create SAP Service tickets from WhatsApp conversations. Route tickets through SAP Service Cloud workflows with full conversation transcripts and categorization.
Build WhatsApp broadcast audiences from SAP Marketing Cloud segments. Use SAP marketing consent management to ensure compliant WhatsApp messaging.
Connect via SAP Business Technology Platform Integration Suite for enterprise-grade data orchestration. Leverage iFlows for complex data transformation and routing.
Simple setup process - connect in minutes
Benefits for your SAP CRM workflow
Extend SAP Customer Experience suite with WhatsApp messaging
Maintain SAP Business Partner master data as the golden record
Leverage SAP Marketing Cloud consent management for WhatsApp compliance
Use SAP BTP for enterprise-grade integration security and scalability
Connect WhatsApp data with SAP ERP processes for end-to-end visibility
Common ways to use WhatsApp CRM with SAP CRM
Create SAP Business Partners from WhatsApp inquiries with automatic role and category assignment
Generate SAP Service Cloud tickets from WhatsApp support chats with multi-level categorization
Target WhatsApp campaigns using SAP Marketing Cloud audience segments and consent data
Sync SAP CRM interaction history with WhatsApp for complete customer communication records
Trigger WhatsApp order status notifications from SAP ERP delivery events
Common questions about SAP CRM integration
Yes, the integration supports SAP S/4HANA Cloud, SAP Sales Cloud (C4C), SAP Service Cloud, and SAP Marketing Cloud. Legacy SAP CRM (on-premise) is supported through SAP BTP connectivity.
Yes, the integration leverages SAP BTP Integration Suite (formerly CPI) for data orchestration. Pre-built iFlows are available for common sync scenarios, and you can extend them with custom mappings.
The integration respects SAP Information Lifecycle Management and data privacy settings. Personal data handling follows SAP GDPR compliance tools, including consent management and data deletion requests.
Yes, the integration can work with SAP industry cloud solutions. Custom business partner categories and industry-specific fields are supported through the field mapping configuration.
WhatsApp CRM works with many platforms
Sync your SAP CRM contacts and conversations with WhatsApp CRM