Short answer: start small. Run your missed call number in free-export mode (no webhook, no per-call charge), keep the call log open, and call every lead back the same day. Download the CSV each evening as your record. When a second person starts following up, move the leads into Edesy CRM on its free plan. The software matters less than the routine: a fixed callback rule and a three-touch follow-up.
Get a Missed Call Number and use the routine below from day one.
Who This Is For
A shop, clinic, coaching centre, local service business, D2C brand or dealer running missed call numbers on pamphlets, packaging, newspaper ads or hoardings, with one to five people handling enquiries and no dedicated CRM. You need leads to be called back, not a sales operations project.
Stage 1: The Free Log and CSV (One Person)
Every missed call shows up in the portal's missed call log with the caller's number, the time and which of your numbers they called. The log refreshes on its own every few seconds. You can filter by number, date and caller, and download everything as CSV.
Without a webhook, there is no per-call charge. You pay only the number rental.
Daily routine:
| Time | Action |
|---|---|
| Morning | Open the log, call back everyone from the previous evening and night |
| Through the day | Keep the log open; call new leads back within your target time |
| Evening | Download today's CSV; add a column for outcome (reached, not reached, interested, not interested) |
| Weekly | Look at unique callers per number on the dashboard to see which ad works |
This works well for one person and up to a few dozen leads a day. It starts to break when two people call the same list, or when a lead needs three follow-ups over a week.
Stage 2: A Free CRM (Two or More People)
When more than one person follows up, a spreadsheet creates double calls and lost notes. Move to a CRM.
Edesy CRM has a free plan and takes missed call leads directly:
- Create a Custom webhook lead source in Edesy CRM.
- Paste its URL into the missed call portal's webhook settings.
- Give a test missed call and map
data.fromto phone anddata.phone_number_nameto source once.
Each new missed call becomes a lead with an owner, stage and notes. Webhook delivery costs ₹0.30 per event (plus GST), or take the unlimited plan if volume is high. Detail in missed call to CRM.
If you already use another CRM, we connect it for you, usually within a few days, using our webhook and API.
Comparing the Two Stages
| Free log + CSV | Edesy CRM (free plan) | |
|---|---|---|
| Missed call cost | ₹499/month per number | ₹499/month + ₹0.30 per event, or ₹1,498 unlimited |
| CRM cost | None | Free plan |
| People | One | Several |
| Lead owner | Implicit | Assigned |
| Notes and history | Your spreadsheet | On the lead |
| Follow-up reminders | Your calendar | Tasks in the CRM |
| Reporting | Dashboard per number | Dashboard + stages and wins per source |
All prices plus 18% GST. See pricing for prepay discounts.
Callback Discipline
The biggest leak in small-business missed call campaigns is not capture; it is the callback. Leads captured and never called are wasted ad spend.
Set three rules and write them down:
- Callback target: for example, every missed call during working hours is called back within an hour. Evening and night calls are called first thing next morning.
- Owner: one named person owns the log each day. If they are off, someone else is named.
- Outcome logged: every callback attempt gets an outcome, even "not reachable".
If your volume or hours make this impossible, look at help: an outbound dialer speeds up calling through a list, and an automatic AI voice callback can be set up for your account on request (see missed call to AI voice callback).
A Simple Follow-Up Cadence
| Attempt | When | If no answer |
|---|---|---|
| 1 | Same day, within your target time | Try again next day |
| 2 | Next day, different time of day | Try again in 2-3 days |
| 3 | Day 3 or 4 | Mark unreachable |
When you reach the person:
- Reference what they called about: "You gave a missed call on our number from the newspaper ad for..."
- Ask what they need, answer it briefly, and agree one next step (visit, quote, demo, order).
- Log it, and set a reminder for that next step.
What the Caller Experiences
Understanding this helps your callback script. The caller dials, hears a busy tone and the call ends. They are not charged. They receive nothing else unless you call or message them. So:
- Your ad should say what will happen: "Give a missed call and we will call you back."
- Call back quickly enough that they remember calling.
- Introduce yourself clearly; many people give missed calls to several businesses.
An automatic SMS or WhatsApp acknowledgement is available on request if you want one.
Measuring What Works
Use one number per ad, pamphlet or location, and label each. Every week compare:
- Unique callers per number (from the dashboard)
- Reached (from your CSV or CRM)
- Converted (from your CSV or CRM)
Then move spend from placements that produce few unique callers to those that produce many. The missed call ROI calculator helps put numbers on it.
Costs at a Glance
| Setup | Monthly cost (plus GST) |
|---|---|
| 1 number, log + CSV only | ₹499 |
| 1 number, 12-month prepay, log + CSV | ₹4,499 per year |
| 1 number + webhook to CRM, 500 leads | ₹499 + ₹150 |
| 1 number, unlimited plan | ₹1,498 |
A one-time setup fee may apply per number and is shown before you buy. KYC (PAN and Aadhaar; business documents for companies) is required and usually reviewed within 24 hours. There is no free trial; new accounts get a ₹20 welcome wallet credit.
Mistakes Small Businesses Make
- Printing a personal mobile number instead. It mixes business and personal calls, gives no report, and leaves with the employee who holds it.
- Nobody owns the log. Leads pile up and go cold. Name an owner every day.
- Calling back without context. Check which number they called first, so you know which ad or offer they responded to.
- Paying for a webhook nobody uses. If you are working from the CSV, keep the webhook off and pay only rental.
- One number for everything. You lose the ability to tell which pamphlet, ad or shop location works.
- Treating repeat calls as new customers. Sort the CSV by phone; one person calling three times is one lead.
Get Started
Get a Missed Call Number, start with the free log and CSV, and add Edesy CRM on the free plan when your team grows.