See whether a missed call campaign pays off: enter your ad spend, expected missed calls, unique callers, conversion and order value to get cost per lead, cost per customer and ROI.
The Edesy cost follows the missed call service pricing. For plan-by-plan detail use the campaign cost calculator.
What you spend to promote the missed call number this month
All calls, including repeat callers
Share of calls from distinct numbers. The dashboard shows this once you are live.
Share of unique callers who buy after your team or system follows up
Revenue per new customer
One per campaign, ad or region
Return on investment
580%
₹3,50,000 revenue on ₹51,498 total cost this month.
Cost per lead
₹14.71
3,500 unique callers
Cost per customer
₹294
175 customers
Profit after campaign cost
₹2,98,502
Break-even customers
26
Cost breakdown
Edesy cost uses monthly billing and the cheaper of pay as you go (Rs 499/number + Rs 0.30 per webhook event; no event charge without a webhook) and Unlimited (Rs 1,498/number). Prepaying lowers it further; see the campaign cost calculator. A one-time setup fee may apply per number.
Compare plans and prepay termsEnter what you spend this month on ads, print, radio or hoardings that show the number.
Enter expected missed calls and the share from distinct numbers.
Enter how many unique callers become customers and what each one is worth.
See cost per lead, cost per customer, profit and how many customers you need to break even.
Unique callers x conversion rate x average order value gives revenue. Subtract total cost (campaign spend plus the missed call service) and divide by total cost. The calculator also shows cost per lead and cost per customer.
People often call more than once. Each call is logged as a separate event, but only distinct numbers are new leads. The Edesy dashboard shows total and unique callers so you can plug in your real ratio.
Number rental of Rs 499 per number per month, plus Rs 0.30 per missed call delivered to your webhook on pay as you go, or Rs 1,498 per number on Unlimited, whichever is cheaper at your volume. Without a webhook there is no per-event charge. Prices exclude 18% GST; a one-time setup fee may apply.
Call back fast. Send each missed call to your CRM or sales team in real time with the webhook, assign it to someone, and track follow-ups. Edesy CRM can take missed calls as leads on its free plan.
Yes. Use a separate number for each ad, newspaper, hoarding or region, and compare missed calls and unique callers per number in the dashboard.
15 missed call marketing campaign ideas that work in India: ad tracking, on-pack offers, polls, contests, admissions, real estate, events and more, with how each one works and what it needs.
How real estate developers and brokers in India use a missed call number per project, hoarding or print ad to capture buyer leads, call them back fast and track which ad works.
Cost per lead and cost per customer
ROI and profit for the month
Includes the Edesy number and event cost
Picks the cheaper Edesy plan for your volume
Break-even customers
Runs in your browser, no signup
Judge a hoarding or newspaper campaign by cost per site-visit lead.
Compare admission campaigns by cost per enquiry and per enrolment.
Check on-pack or sample-request campaigns against order value.
Indian virtual numbers, auto-reject with a busy tone, real-time webhook, CSV export and a built-in CRM.
Get a missed call number in the self-serve portal. KYC is usually reviewed within 24 hours.
Built by Edesy
Edesy builds AI products for Indian businesses. Start self-serve, no demo call needed.
AI agents that answer and make phone calls 24/7. Handle appointments, inquiries and support in Indian and global languages.
₹50 free credit. No demo call needed.