CRM Integration

Missed Call Integration for Salesforce

Bring missed call campaign leads into Salesforce as Leads, attributed to the right campaign and routed by your existing assignment rules. We connect your Salesforce org for you using our signed webhook and REST API, usually within a few days, in a way your admin and security team can review.

Which fields land where in Salesforce

One missed call becomes one record, tagged with the campaign that produced it.

Lead.MobilePhone

data.from, the caller's number in +91 E.164 format.

Lead.LeadSource

data.phone_number_name, or a fixed value like "Missed Call" with the number name in a custom field.

Campaign member

Optionally add the Lead to a Salesforce Campaign that matches the number, so campaign ROI reports work.

External ID

data.call_sid stored in a custom field, so retries and replays never create a second Lead.

Typical workflows for Salesforce users

Lead assignment rules

Assign missed call leads by region or product using the campaign number name, the same way you route web-to-lead.

Campaign influence

Map each missed call number to a Salesforce Campaign so marketing can report cost per lead and pipeline by channel, including offline ones.

SLA tasks and Flows

A record-triggered Flow can create a call-back task, notify the owner or escalate if a missed call lead is not contacted in time.

Security review friendly

Events are signed with HMAC-SHA256 and carry a stable ID, so the integration can verify every request and stay idempotent.

Offline campaigns, measured like digital ones

Large brands and lenders already measure digital campaigns inside Salesforce, but print, outdoor, on-pack and TV usually report only reach. A missed call number per creative turns those channels into Leads with a source and a timestamp. Once they sit in Salesforce Campaigns, the same dashboards that show cost per lead for search ads can show it for a newspaper insert or a TV spot, which is usually the question the marketing head is asked first.

How the connection is set up

  1. Step 1 of 4: Buy your numbers

    Sign in at missedcall.edesy.in, complete KYC and buy one number per campaign, named the way you want the source to read in Salesforce.

  2. Step 2 of 4: Share your setup

    Tell us which Salesforce objects and fields you use for new leads and who should own them. We work with your admin on the integration user and permissions.

  3. Step 3 of 4: We connect it

    Our team points the signed call.missed webhook at your Salesforce and maps the fields, usually within a few days.

  4. Step 4 of 4: Test together

    Give each number a test missed call and confirm the record, source and owner look right before the campaign goes live.

Tell us about your calls

Share your use case and volume. We reply within one working day with a setup plan and pricing.

Available Now vs Built On Request

Missed call service is live and self-serve at missedcall.edesy.in: complete KYC, pick a number and start capturing callers the same day. Everything in the second list we set up for your account on request - tell us what you need.

Available now

  • Auto-reject missed call number

    Calls are cut with a busy tone before they are answered, so callers are never charged.

  • Instant caller capture

    Every missed call is logged with the caller number, time and the number they dialled.

  • Campaign dashboard and CSV export

    Totals, unique callers and a daily chart per number; download every lead as CSV.

  • Real-time webhook

    Signed call.missed events to your CRM or backend, with retries, replay and no charge for failed deliveries.

  • REST API

    List, summarise and export missed calls and manage numbers and plans by API key.

  • Edesy CRM

    Send every missed caller into Edesy CRM as a lead (free CRM plan available).

Pricing

Number Rs 499/month plus Rs 0.30 per missed call sent to your webhook - the missed-call list and CSV are free without a webhook. Unlimited plan Rs 1,498/month per number (fair use 1,00,000 calls, then Rs 0.10). Prepay 3, 6 or 12 months for up to 25% off. Prices exclude GST; KYC required before buying a number.

Built on request

  • SMS or WhatsApp reply

    Send a message back to every missed caller.

  • Automatic AI voice callback

    An AI voice agent calls each missed caller back within a minute.

  • Salesforce, Zoho, HubSpot or in-house CRM

    We connect missed-call leads to your CRM for you, usually within a few days.

  • Repeat-caller de-duplication

    Count a caller once within a time window you choose.

  • Missed call verification

    Verify a user by a missed call from their registered mobile instead of an OTP.

  • Toll-free and short / premium numbers

    Easy-to-remember campaign numbers.

Need something from the on-request list?

Tick what you need. We prioritise what customers ask for and reply with a timeline and price.

Capabilities you need

Frequently Asked Questions

Get missed call leads into Salesforce

Buy a number today and tell us your CRM; we connect it, usually within a few days.