A missed call campaign can go live the same day your KYC is approved. These are the real steps in the Edesy portal, from sign-in to the first test call, followed by the planning decisions that decide whether the campaign is measurable.
Everything below happens at missedcall.edesy.in.
Use your Edesy account. The same login works across Edesy Voice, CRM and Missed Call, and you can invite teammates later.
Upload PAN and Aadhaar, plus registration, address proof and GST certificate depending on your business type. Review is usually done within 24 hours.
Pick an Indian virtual number and name it after the campaign (for example "Admissions - newspaper"). It is switched to missed-call mode automatically.
Pay as you go (Rs 499/month + Rs 0.30 per webhook event) or Unlimited (Rs 1,498/month, fair use 1,00,000 events). Prepay 3, 6 or 12 months to save.
Leave the webhook empty and use the free log and CSV, paste an Edesy CRM webhook URL, or point the webhook at your own backend. Use the test button to send a sample event.
Give the number a missed call from your own phone, check it in the log (it refreshes every 10 seconds) and in your CRM, then print the number.
These choices are hard to change once the creative is out.
Give each newspaper, hoarding, TV spot, pack or store its own number. The dashboard shows total and unique callers per number, which is your attribution report.
Each number has a cap on simultaneous calls. For TV, radio, rallies or election appeals where thousands dial within minutes, use several numbers and split them by region or time slot.
At Rs 0.30 per webhook event, Unlimited (Rs 999 over the rental) pays off at roughly 3,300 webhook events a month per number. Below that, Pay as you go is cheaper; without a webhook, the rental is the only cost.
Print a clear promise next to the number: "Give a missed call to get a callback" or "Missed call to register". Then make sure someone or something actually follows up, from the CSV, CRM or your own system.
If the campaign builds an opt-in list, state the purpose near the number and keep your own consent terms; the platform records the call, not consent.
A missed call needs no app, internet or typing and works on any phone, which is why it reaches rural and low-literacy audiences that forms and QR codes miss.
Three options, from zero setup to fully automatic.
No webhook, no per-lead charge. Download up to 1M rows as CSV and hand it to your calling team.
Paste the CRM's custom webhook URL into the portal and every missed call becomes a lead with its campaign name.
Signed call.missed webhook and REST API. We can connect Zoho, Salesforce, HubSpot or LeadSquared for you, usually within a few days.
Missed call service is live and self-serve at missedcall.edesy.in: complete KYC, pick a number and start capturing callers the same day. Everything in the second list we set up for your account on request - tell us what you need.
Auto-reject missed call number
Calls are cut with a busy tone before they are answered, so callers are never charged.
Instant caller capture
Every missed call is logged with the caller number, time and the number they dialled.
Campaign dashboard and CSV export
Totals, unique callers and a daily chart per number; download every lead as CSV.
Real-time webhook
Signed call.missed events to your CRM or backend, with retries, replay and no charge for failed deliveries.
REST API
List, summarise and export missed calls and manage numbers and plans by API key.
Edesy CRM
Send every missed caller into Edesy CRM as a lead (free CRM plan available).
Pricing
Number Rs 499/month plus Rs 0.30 per missed call sent to your webhook - the missed-call list and CSV are free without a webhook. Unlimited plan Rs 1,498/month per number (fair use 1,00,000 calls, then Rs 0.10). Prepay 3, 6 or 12 months for up to 25% off. Prices exclude GST; KYC required before buying a number.
SMS or WhatsApp reply
Send a message back to every missed caller.
Automatic AI voice callback
An AI voice agent calls each missed caller back within a minute.
Salesforce, Zoho, HubSpot or in-house CRM
We connect missed-call leads to your CRM for you, usually within a few days.
Repeat-caller de-duplication
Count a caller once within a time window you choose.
Missed call verification
Verify a user by a missed call from their registered mobile instead of an OTP.
Toll-free and short / premium numbers
Easy-to-remember campaign numbers.
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Sign in, finish KYC and give your first test missed call today.